For some it makes no difference, and for some it’s a matter of life and death. Pepsi vs. Coke, which are available in almost everywhere are two very similar yet very different brands that are equally popular around the world. Some say there is a huge difference between Pepsi and Coke, while some suggest it is all in the head.
It is believed that Pepsi is sweeter than Coke. However, a blindfolded test gave surprising results. When people were given both Pepsi and Coke to drink and to find the difference, they failed to do so as they both tasted same to them. However, when they were not blindfolded, they preferred Coke, which is the more popular brand among the two.
Reports suggest that over the years, both drinks have evolved and changed their recipes to meet the changing trends. In America, Coke sells more than Pepsi. Some believe it has more to do with the taste, while some think it is because of the brand loyalty and image. In the same way, Pepsi outsells Coke in some Asian markets. Many believe it is because of the good image that Pepsi has created with its campaigns and social work in the third world countries. Whatever the reason, from an overview, both, Pepsi and Coke go neck-to-neck – be it the taste or the sales.
Researchers believe that people get used to one taste and start preferring it. It’s believed that no difference exists between the tastes. However, due to people sticking to one drink for years, they tend to think that it is better than the other. It is nothing but preconceived notions.
Moving from taste, there are other differences. Both the drinks have quite similar marketing techniques; they both look very different from the outer front. Coke uses the classic red label, while Pepsi has a blue logo. Pepsi believes more in connecting with its customers and coming up with targeted promotional strategies.
With time, Coke has also evolved in this regard and is now enthusiastically marketing its product.
As they are two different brands, they definitely have different recipes. Coke gives the fizzy effect as it has a higher percentage of carbonation. This can be seen by shaking the bottle and noticing the bubbles formed. More bubbles appear in coke due to the higher level of carbonation. Polls suggest that Coke is preferred by more serious and mature drinkers, while Pepsi is loved by youth and fun-loving people.
One more thing that should be remembered is that the taste of both drinks often differ, based on which part of the world you are in. However, it is concluded that Pepsi is indeed sweeter than Coke, while Coke has more carbonation.